60% of Today's Entertainment is Shot with Economic 4K Cameras where One Hour of Video Requires 100 TB of Safe, Reliable Long-term Project Storage
While 4K movie and video entertainment is now commonplace today, the biggest demand is not the growing availability of economic 4K cameras but higher-capacity, more reliable, more economic capture and long-term storage. Douglas I. Sheer, CEO and Chief Analyst of DIS Consulting and the session moderator, will be assisted by industry experts to address these issues in the special "Flash in Content Capture" session during M&E Day at 9:45 a.m. August 11 as part of FMS (Flash Memory Summit) 15 being held in the Santa Clara Convention Center.
"4K capture and production is the standard for the dramatically growing media and entertainment industry," Sheer noted. "More cameras with higher-resolution and frame rates and lower cost are highly dependent on flash-based storage. Most filmmakers and producers shoot more than five hours of content for one-hour of finished film and throughout the production process, that storage requirement increases by a factor of 10. And for possible future re-purposing 100 percent of that content has to be safely, reliably and securely retained."
Sheer, a 44-year veteran of the broadcast and A-V industry, will moderate a panel of digital cinematography product/service providers and professionals to discuss the exploding storage demand for higher capacity, more reliable/economic flash memory storage which is, in turn, stimulating the need for tiered storage, faster interfaces and higher-performance solutions.
Joining Sheer in the panel session will be:
- Chris Haeffner – Other World Computing – "What it Takes for Capture to Stick"
- Art Adams, Cinematographer – "It's Just the Way We Work"
- Chris Bross, DriveSavers – "Tips to Get Your Film Shoot Home Safely!"
- Philip Hodgetts – Lumberjack Systems – "Capture all you want - if you can't find it, what good is it?"
- Jeff Foster – Sound Vision Media – "Drone Filmmaking Expert on Taking Films to New Heights"
Sheer and his panelists will discuss how feature films, television shows, documentaries, ads, news, sports, social media videos and more are being captured on a wide range of digital cameras with increasing resolution. All the content captured by the cameras' lenses must be stored on media that is fast, high-capacity, ultra-reliable and easily integrated into post workflows.
The discussion of video content applications, issues and opportunities for businesses and service providers will be one of four of the special M&E Day sessions that will be open to registered attendees at no cost on August 11 at the Santa Clara Convention Center.
