Two Label Academy master classes offer visitors to Labelexpo Europe 2015 the opportunity to gain the printing knowledge of renowned industry experts. The master classes - Digital Label and Package Printing and Conventional Label Printing Processes - will take place concurrently on 2 October, the show's final day. Delegates can register for both on the show's website now. Labelexpo Europe 2015 to be held at Brussels Expo in Belgium runs from 29 September to 2 October.
As part of its ongoing program of live webinars, the Association of International Metallizers, Coaters and Laminators, AIMCAL, recently featured a leading-edge market insights webinar on release liner in its events program. Presented by international market researchers AWA Alexander Watson Associates, who have a unique industry focus on the specialty paper, film, packaging, coating and converting sector, the event attracted over 170 registrants to learn about the latest developments.
Full details have been announced for the Packprint Workshop as it returns to Labelexpo Europe's show floor for 2015. Being held at Brussels Expo in Belgium from 29 September to 2 October, the popular feature area is again set to be one of the exhibition's key attractions. The technical workshop will give visitors the opportunity to enhance their product knowledge, understand the capabilities of the latest cutting edge technologies and learn how to add scale to their existing business.
Belgian label printers deliver striking blow to counterfeiting
Belgian label producer Reynders has teamed up with ScanTrust, based in Lausanne, Switzerland, to produce a label printing technology that sets new standards in protecting a product's authenticity and safeguarding customer trust. The solution itself is as straightforward as it is innovative: a label with a unique code that cannot be copied and can be verified using a mobile app. Moreover, this industry first turns out to be more cost-effective than traditional anti-counterfeiting solutions.
With a Swiss sense of security
What is the protection value of a hologram? A printed code? A fancy or complex label or sticker? None, if it can be copied, or simply removed to be re-used on counterfeit products.
Enter Reynders, the Belgian label printer, and ScanTrust, the Swiss secure graphics provider. In a strategic partnership, they have combined secure QR code technology, label printing know-how and data management to help consumers identify original products and brand owners protect authenticity.
Unique identifiers
The secure QR codes fit any label and contain a unique identifier made of pixels that cannot be copied. The unique identifier does not affect the function of the QR code: you can scan it with a standard smartphone and be directed to the corresponding unique page with additional info.
A welcome step forward
With this simple yet revolutionary use of a secure QR code consumers and brand owners can easily protect themselves against counterfeiting and fraud. Reynders can integrate it into any existing label production workflow for any product, which makes it both a scalable and a cost-effective solution.
In a world where brands have to prove they're doing all they can to fight counterfeiting, this is a welcome step forward.
New marketing opportunities
"Our solution doesn't stop at protecting your product and brand," explains Marc Reynders, Reynders' CEO, "although that is obviously a - or perhaps the - major benefit right now."
"Just think of registered users, who can access additional information on your product after a simple scan. The data you gather as brand owner could provide highly valuable information on their consumption patterns. You can give them more relevant information based on their profile and history. With ScanTrust-Reynders, you get plenty of new marketing and communication possibilities - all on your label."
ScanTrust for labels is premiering in the Benelux, France, Germany and Poland - and is now available through Reynders.
www.reynders.com
Release liner's role underlined
The organizers of Labelexpo Europe have confirmed that 2017's edition is set to remain at Brussels Expo in Belgium. Home to the biennial event since 1985, the decision was taken following a year-long venue research project.
BEST OF THE BEST TO BE ANNOUNCED AT LABELEXPO EUROPE
Flint Group Narrow Web will host an AWA sponsored seminar at their Center for Technical Excellence in Plymouth, Minnesota in late July. This workshop, titled Introduction to Heat Shrink Sleeve Label Technologies is an interactive and comprehensive guide to the technologies and processes involved with sleeve labels; workshop activities are presented by Flint Group and key industry suppliers.
FINAT RECYCLING AWARDS COMPETITION ORGANIZED FOR THE SECOND TIME TO RECOGNIZE EFFORTS OF THE INDUSTRY IN PAPER AND FILM RELEASE LINER RECYCLING
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