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Last updateFri, 13 Mar 2020 3pm

Interview with a Hollywood Production Designer - How Signs and Visual Graphics Help Tell the Story

Production designers are tasked with everything from decorating a cozy set for a sitcom living room to creating entire futuristic worlds in film and TV. The production designer collaborates with the director and producers to establish the visual landscape and the special aesthetic needs each project. Using signage and visual graphics, set designers and decorators can create entirely different worlds in past, present or future eras providing understated visual cues or impressive graphic scenery. Visual storytelling is a key component to creating lifelike false realities. Movie set designs subtly illustrate the entire atmosphere of the movie. Whether the setting is outer space, the colonial era or present day New York City, sets provide all the cues necessary for audiences to infer a time and place in the story.


The Top 5 Uses for Magnetic Signs and Graphics

There are a number of ways magnetic graphics can enhance visual communications in retail spaces, corporate offices and campuses. With products such as the Visual Magnetics Graphic System®, graphics can be layered using magnetic receptive technology, photo-quality films, digital fabrics and writeable surfaces. Here are five valuable ways you can use magnetic graphics in your business.

Retail Promotion Ideas: The Importance of Planning Ahead

"Failing to plan is planning to fail," according to time management guru Alan Lakein. August may seem like a strange time to talk about holiday retail sales but the reality is many businesses need three to six months to plan and execute an effective marketing plan. Find out what you can gain by planning ahead for seasonal promotions...

FASTSIGNS® of Durango Donates Vehicle Graphics to Adaptive Sports Association

The Adaptive Sports Association (ASA) in Durango, Colorado works with students to overcome physical and cognitive challenges in a supportive environment, and is celebrating 30 years of inspiring individuals with special needs through participation in outdoor sports and activities such as skiing, rafting, canoeing and camping..

The World's Most Famous Signs

The world's most iconic signs can be found on postcards, t-shirts, popular vacation photos and all over social media. Whether the sign was made famous by the location, what it represents or by its pop culture significance, these one-of-a-kind signs are continually photographed and shared. People from all over the world stop to snap photos of these famous signs that represent everything from the Golden Age of rock music to the slots of Sin City...

Serving Up New Signage to Brand Wendy's Corporate Offices

The Opportunity

The Wendy's® Company, the third largest quick-service hamburger company in America, has been a customer of FASTSIGNS® since 1990. In 2012, Wendy's ended a merger with the Arby's Group in Atlanta and moved their headquarters back to Dublin, Ohio.

3 Product Launches That Blew People Away and Why They Worked

The most successful product launches will inspire masses to camp out in front of retail stores and preorder products before they're even released. And today's technologies allow marketers to reach wider audiences than ever before for product launches. The same companies that once relied on print-based advertising now also use viral social media posts and interactive marketing to spread the word about their product launch. The products below each had a strategic launch campaign that created the kind of pre-release buzz that skyrockets awareness and sales.

The World's Most Amazing Hand-Drawn Sign Art

Hand painted signs have been a large component in the long history of visual advertising. Sign painters displayed their eye-catching work on restaurants, billboards, political advertisements, traffic signs and more. Hand-drawn and painted signs created a rich visual landscape of colors and fonts. Though hand painted signs faded away as illustration software came onto the scene, a large resurgence of artisanal signage has occurred as a whole new generation admires the resonant imagery of handcrafted signs by coupling this craft with today's production technology. The history of painted signage is as rich as its bold visuals and a renaissance of this visual style is transforming the way the public looks at old-fashioned advertising signage.


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