New North Highland whitepaper "From Zero to Digital" discusses barriers to and preparation for digital transformation
A new whitepaper released this week from management consulting firm North Highland, found that while 84 percent of leaders feel that digital innovation is important for their business today, two-thirds of C-suite executives say their enterprises have a weak digital-physical strategy or no digital-physical strategy at all.
The report, "Getting from Zero to Digital: How to Future-Proof Your Bottom Line through Digital Transformation," provides an overview on the critical nature of being a digitally-savvy organization for future success, and explores the necessary steps companies must take to implement digital change.
"Everyone recognizes the importance of digital in today's business environment, but the landscape is littered by companies that have been left behind the digital curve. Leaders must figure out how to meet the high expectations of customers and deliver a unique human experience, or risk becoming obsolete," said Alex Bombeck, President of Sparks Grove and Data and Analytics.
The need to cater to customers' changing preferences seems intuitive, yet only 39 percent of leaders surveyed feel they are capturing and storing all relevant data for their customers. Part of the ongoing challenge is the traditional structure of an organization.
"To enable digital transformation, old legacy systems are not going to cut it. Silos must be broken down and an agile mindset needs to take hold. This means building cross-functional teams that can be nimble, move fast and quickly produce results," said Ben Grinnell, North Highland Global CIO Services Leader.
www.northhighland.com
