Company growth calls for key industry talent to help achieve strategic vision
Reader's Digest Association, the iconic multi-media publishing company, has appointed Kirsten Marchioli to Vice President and Group Publisher to oversee sales, marketing and digital strategy for the Reader's Digest and Taste of Home brands. As a veteran cross-media seller, Marchioli brings more than 15 years of media experience to Reader's Digest Association, with expertise in digital and integrated sales.
"We are committed to our digital strategy and are experiencing an exciting time of growth," said Rich Sutton, Chief Revenue Officer of Reader's Digest Association. "Kirsten is a proven leader, who is committed to bringing innovative ideas to the company. We are extremely pleased to have her join the team."
With a focus on increasing revenue, particularly via digital assets, Marchioli will support the company's evolving needs and strategic emphasis on digital growth.
"I'm inspired by the opportunity that these enduring brands represent and what they mean to our highly-engaged consumers, "said Marchioli. "I'm thrilled to bring my experience and passion to the company and look forward to working with Rich and his team to realize his strategic vision."
Marchioli joins Reader's Digest Association from WebMD, where she served as Vice President, Consumer Markets, and successfully managed several revenue-producing teams, growing a number of their businesses to well over $50M per year in record time. Marchioli's previous experience includes positions at Time Warner and Warner Brothers Online.
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