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Last updateFri, 13 Mar 2020 3pm

Social Media ... Targeted Marketing Until They Turn on You

    Source – “The Bourne Supremacy,” Universal Pictures    “It's not a mistake. They don't make mistakes. They don't do random. There's always an objective. Always a target.” – Nicky – “The Bourne Supremacy” (2004)By Andy Marken

The world of new media – widgets and social applications – it's a great big beautiful marketing hunting ground.

Imagine people flocking to Web 2.0 locations where they blog. They upload/download audios/videos of specific interest to them.

They congregate at business/special interest web sites to gain information and be entertained.

They Tweet.


Cloud, BYOD, Bad Judgement Changing Business Landscape

Crowd Pleaser – Tell people there’s been an accident or a train wreck and they rush to the scene to survey the damage. They will watch for hours and say under their breath, “thank gawd that’s not me.” Hollywood studios and businesses around the globe are watching Sony Entertainment’s virtual business drama unfold as personal and corporate data is released to the embarrassment and concern of everyone in the organization. It’s one of the first major battles of the cyberwar.By Andy Marken

The theft of millions of personal records and the loss of hundreds of millions of dollars has done nothing to slow companies rush to put everything in the cloud and online.

The outing of people's emails and Facebook/LinkedIn posts haven't slowed individuals from looking like total idiots when their "personal/private" communications and documents have been publicly aired.

Two Factions Are Making M&E Better, More Available

Old Sign, New Business – With the content industry rapidly transitioning to new digital options, new opportunities have emerged for the M&E industry even though it’s sometimes hard to realize with the land seemingly shifting under your feet.By Andy Marken
The M&E industry even though it's sometimes hard to realize with the land seemingly shifting under your feet.
As long as you don't think about it too hard, today's entertainment is great.
Think just a little and its freakin' amazing -- you can watch it in a theater; on your TV set (old- fashioned cable or Over The Top – OTT – internet); on your computer, tablet, smartphone and probably soon on your wearable.

Ensuring environmental and sustainability compliance

By Sabine A Slaughter
Green does not equal green – and this not only in terms of colour. How can all industry players – suppliers, print service providers and print customers – achieve a greener environment? Companies like HP help in achieving the goals that lead to less impact on the surrounds.

A Company's Best Use of Social Media is Support, Service

By Andy Marken

You probably didn't know it but some companies think – actually they're positive – that social media was developed just to give them a fast track to sales ... lots of sales.

They even like the idea of social engagement because they feel it's a way to get out ahead of the pack and have everyone follow them!

Once they're in the lead, they'll push harder to sell more and more of their products.

Cybercurrency is Slowly Making its Way Around the Globe

By Andy Marken

Standing in the Starbucks line the other day I watched folks stand there with their eyes glazed over as they chose the size, flavor, foam/cream they wanted and then had to decide if they were going to pay with cash, credit, debit or Starbucks card or if they were going to use their smartphone.


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