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Last updateFri, 13 Mar 2020 3pm

The Car ... Your Home/Office Away from Home/Work

By Andy Marken

Other than a beautiful person of the opposite sex, there is probably nothing that smells better and looks nicer than a new car.

With each new model, they are becoming just as difficult for a guy (O.K., me) to understand and figure out all the new options.

I sorta' miss the days when you could just sign the papers, grab the keys and head out.

Now, depending on the make/model, you also have to have a three-day training class and you still don't have a clue!

BYOD Created Business Opportunities, Business Headaches

                            	Image Source - The Time Traveler’s Wife,  New Line Cinema   “I never wanted to have anything in my life that I couldn't stand losing. But it's too late for that. It's not because you're beautiful and smart. I don't feel alone anymore.” – Henry De Tamble, The Time Traveler’s Wife, 2009, New Line Cinema    By Andy Marken

The mobile device industry has been around since 1973 when Motorola's Dr Martin Cooper unveiled the first brick mobile phone; and it muddled along for years, focusing on selling connectivity units for really important people.

Apple changed that around 2007 with the iPhone, which would have been okay if they hadn't followed up with iTunes and followed that up with the App Store.

A little more than five years later, everyone is falling all over each other to develop an app for fun and profit, for their business and to protect your apps/devices from other apps and "them."

Squeezing Profit from Every Video Frame

 “It's a strange profession you have. You take people's lives, make lies out of them.” – Fletcher, “The Final Cut,” Lion Gate, 2004 By Andy Marken

Today, it's not just producing eye-popping content, it's monetizing it ... every bit and byte

Networks, local stations, studios, YouTube (100 hours uploaded every minute), Yahoo, Amazon, Netflix, AOL, others – there are so many choices it's no wonder scheduled show viewership is down.

Thanks to all of the advances that have been in cameras, really good content is easier to shoot, produce, prepare for consumption (viewing).

Customer Service Has to Be Real, Responsive

                                                       “We might just make it. Did that thought ever cross your brain? Well, regardless, I would rather take my chance out there on the ocean than to stay here and die on this island, spending the rest of my life talking...” – Chuck Noland, “Cast Away,” 20th Century Fox (2000) By Andy Marken

Last Saturday, the wife went shopping at Stanford Mall...O.K., so that's not unusual and not particularly exciting or for most males.

The next day, she had a thank you email from the associate (there are no clerks today) encouraging the wife to call or better yet, come by (oh, we know what that means) if she had any questions/issues.

The associate even volunteered to let her know from time to time when there were sales, events she thought the wife would be interested in (whoopee!).

A pretty good customer engagement effort.

Mint Asia for Singapore audience interested in India

 

Singapore-based audience interested in Indian business and economy will now have a weekly title containing unbiased and clear minded weekly with in-depth analysis and sharp insights that will keep the global audience abreast of developments shaping the Indian economy and markets, reports Christel Lee from Print World Asia.


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