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Last updateFri, 13 Mar 2020 3pm

Social Networking is Loads of Fun ... Just Watch Your Step

By Andy Marken

Just as the Internet turned 40, a "Wall Street Journal" article suggested email was "over the hill."

Today's online tools enable folks to instantly reach a wider audience (Facebook, LinkedIn, other social networking sites, Twitter).

They can tailor their reach with specific content (Flickr, YouTube).

Whether it's on their smartphone, tablet or ultrabook, they're connected to, communicating with someone ... anyone.


Marketing Just Got Turned Upside Down

By Andy Marken

Years ago, the CEO of a very successful client announced he was going to spend a week with the sales people and visit customers, prospects.
After the third day, he returned to the office and said he'd had enough. His reason, "They don't like me."
What he meant was they didn't appreciate his technological breakthroughs as much as the folks who attended conferences where he often spoke to engineers who appreciated the elegance of his expertise.

Big Data Can Help, but Never Underestimate the Individual

By Andy Marken

I really like the word innovation it sounds so ... progressive.

And with all of the data Facebook and Google gather and sell about you, you'd think we'd really see some innovative products emerge.

You know, really different, really better. Not just a knockoff with a few tweaks, lower price.

When the Dust Settles OTT TV Could be Good for Everyone

By Andy Marken
While cable, telco, wireless, even social sites fight over the "ownership" of the choke points of the internet (infrastructure/spectrum), the M&E industry is running hard to learn exactly how they monetize the stuff they put on your screen.
The one thing they all seemed to agree on at the recent Broadband TV conference is ... it's complicated.

Every "New" Idea Has its Foundation Somewhere in the Past

By Andy Marken
The more the IT (information technology) industry advances, the more it treads over old ground.
It wasn't quite back in Lady Lovelace's day, but there was a time when an IT manager's status in the organization was measured by the number of mainframes sitting in his/her data center.
It was power-, people-, budget-intensive.


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